DongAGiHoik(aka DongA Planning or DongA Music) was a leading company which lead the 80s new wave of GaYo.
Before DongAGiHoik, Korean folk/psyche/trot albums released from the labels like SeoRaBeol, JiGu, SinSeGye, SeouL and so on. But the labels couldn't get a unique colour or brand power. They're just music publisher.
But DongAGiHoik released albums with conscousness of 'naive but subjective'. So the albums from DongAGiHoik had colours their own and music fans started to know the label name with artist name.
We called their style as 'underground'. It means they don't hang on the commercial success and their main work is the concert, the contact with fans. So they restrained to appear on TV and persued the completeness and deepness of albums. Surplus income of some hit singers used for making albums of other under musicians and for project concerts.
Music fans loved the label DongAGiHoik, so the label got the position like TheGRP, TheECM or BlueNote. Fans bought the albums with the trust to the label. They participated the DongAGiHoik concerts also. I think it's really good relationship among the music, music industry, musician and fan.
Sadly as changing the ages, dance music hit the GaYo scene. Many fans who loved DongA GiHoik grew old and new fans didn't love DongAGiHoik. DongAGiHoik still exists even the influence is declining.
|KimJangHun||LeeSoRa||EoEoBu Project Band||HwangSinHyeBand|
|HaNaMusic Omnibus vol.1-3|